• Real estate

    Posted on June 29th, 2006

    Written by ed

    Tags

    A Buyer’s Market is a Good Thing

    Remember, it’s ALWAYS a good market in real estate — sometimes for buyers, sometimes for sellers, even for both.  Just because the tide is turning to favor buyers, some people tend to think that’s a bad sign. With demand still outweighing supply, a buyer’s market still represents a good real estate market — maybe not […]

  • Real estate

    Posted on June 19th, 2006

    Written by ed

    Tags

    Sellers, Take Heed

    From this past weekend’s Mercury: "Over recent months, rising interest rates and increasing inventory have turned the real estate market into one favoring buyers instead of sellers, making it more imperative than ever to price your home correctly. For starters, realize that the market has changed and that your home may not fetch as much […]

  • Real estate

    Posted on June 13th, 2006

    Written by ed

    Tags

    Marketing Messages that Miss the Mark, Part 1

    I received a postcard mailing the other day, from another realtor advertising their “services”. One part of me is always amused at the marketing messages many people use in their advertising, not just because I’m “in the business”, but having a marketing background, I love to analyze the messages and value statements that people put […]

  • Real estate

    Posted on June 10th, 2006

    Written by ed

    Tags

    Gross Sales Doesn’t Mean Competent Representation

    Many buyers and sellers today rate their real estate agents based on their gross sales, not on their understanding of all aspects of a real estate transaction. Buyers and sellers need to understand that gross sales does not equate to competent real estate representation. Buyers and sellers frequently refer to their real estate agents as […]